Monthly Spotlight: Girard Avenue

One of the outcomes of last month's Steering Committee meeting (Meeting #2: Corridor Issues & Opportunities) was a list of near-term priorities for improving the Black Horse Pike corridor. Branding/Identity were on people's minds, with developing a logo for the Black Horse Pike being one of the most important near-term activities. This takes us to May's Monthly Spotlight, which is on Girard Avenue in Philadelphia.

A major east-west artery in Philadelphia, Girard Avenue businesses and residents banded together in 2003 to create the Girard Coalition. The goals of this organization are to stimulate commerce, increase foot traffic, and grow the population of the Avenue. Shortly after its formation, the Girard Coalition undertook a corridor planning process to conceive of and prioritize improvements to the Avenue. One of the priority activities was to brand Girard Avenue with a unique logo. The resulting logo reflects the reactivation of the trolley line and the resurrection of the historic trolley cars. The logo appears on banners along the entire length of the street. Visit the Girard Coalition on the Web.